Email Broadcasting Specifications
What we need from you
• HTML email file
• Subject line (Your Company: Your Message)
• Up to 5 seed email addresses
• Final sign-off after proof
Build Requirements
Layout
• Use tables Required
• 600px width recommended
• Avoid using colspan
Images
• Hosted or supplied
• Use absolute URLs
• Include alt text
Styling
• Inline CSS only
• No external stylesheets
Avoid
• No Background images
• No JavaScript
• No Complex CSS
• No max-width/min-width CSS
Note: Free e-mail templates are available from Campaign Monitor (don’t sign up unless you wish to) and MailChimp. These platforms are not affiliated with us but are a good source if you would benefit from using a template. There are many others you can use.
Best Practice
Subject Lines
• Under 60 characters if possible
• Avoid ALL CAPS
Content
• Short and scannable
• Call to action near the top
• Use anchor links if email is long
Images vs Text
• Maintain balance
• Don’t rely on images
Links
• Use multiple calls to action
• Include text links too
Mobile Tips
• Single column layout
• Clear messaging
• One strong CTA
• Body text min 16pt, headings 22pt
• 1–3 key images
Further questions?
Contact the Design & Production team on 01908 613323 or email production@yandellmedia.com